Before you start marketing on TikTok, make sure your demographics are consistent.


TikTok is the most popular among people between 16 and 24 years old, accounting for 41% of the total user base. Unfortunately, although it is safe to assume that 24-30 constitutes another large audience, the social network does not release more information.


In addition to age, other statistics we know also seem to show popularity in all aspects.

56% of TikTok users are men and 44% are women.

The app is available in 150 markets in 75 languages.

The iPhone/Android usage ratio is 52%/47%.


As long as you are in the correct age range, you can safely find your customers.


Therefore, with this in mind, we recommend using TikTok for marketing only when there is a young audience. There is no doubt that older people will start using the service soon, but if your target audience is you, marketing resources may be better used elsewhere.


If you sell to millennials and older, does this mean that all hope is lost? Absolutely not.


Reposting videos created on TikTok to other social media platforms (such as Instagram and Twitter) is a very popular practice. If you have an attractive audience on other profiles, you can use TikTok editing tools to create video content for your followers.


This is how to market on TikTok

There are two options for your TikTok marketing strategy: working with celebrities or creating original content. Each of these strategies has its own advantages and time commitments.


Let us introduce these two options one by one so that you can decide which option is best for your business.


Influencer marketing on TikTok will be huge

From makeup to baking videos, TikTok is full of producers. There are some huge TikTok celebrities in these areas-in fact, some have millions of subscribers.


The audience of these celebrities may want to buy your products, so in your marketing budget, you can collaborate with them and create celebrity marketing activities. Pay these celebrities to use your product on the camera, or promote your brand in their videos by other means, and you will see your product in new eyes.


But more importantly, you will also win some trust from your customers. A third of consumers trust the opinions of celebrities more than what the brand says, so please use it to your advantage.


How to start TikTok influencer marketing

The golden rule of influencer marketing: relevance is more important than influence.


Don’t simply deal with people with the largest number of accounts-their work costs are not only very high, but many references to your brand may fall on deaf ears.