Author: Benson Zhu

TikTok’s future in India

After the Modi government recently banned dozens of China’s largest mobile apps, India will have the possibility that India can save TikTok. In the context of increasing tensions between Beijing and its Washington counterparts, this is now One possibility is getting smaller and smaller. As in the United States, the fate of TikTok’s business in […]

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Influencer marketing-a new direction?

Faced with reality, digital marketing is difficult. Even if we ourselves are experienced digital marketers, they can sometimes drive us crazy. Return on investment, effective brand building, finding our target market and speaking its language are all challenging things. We are not afraid. However, it is never too late to try new ideas around attracting […]

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Amazon Prime Day is coming

Amazon Prime Day 2020 (Amazon Prime Day 2020) is extended by several months each year, but in the end, the retailer’s biggest sales event is coming. Large retailers recently announced that a large-scale sales promotion will be coming from October 13th to 14th. Of course, it’s never too early to start preparing and writing down […]

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How to start TikTok influencer marketing

  Don’t simply follow the people with the most accounts-their work costs are not only very high, but many references to your brand may fall on deaf ears.   Navigate to the “Discover” tab and search for a small number of keyword service to find out who is posting popular videos in your niche.s related […]

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How can brands and marketers make the most of TikTok?

Marketing with TikTok is actually much simpler than you think. For brands that want to use TikTok for promotion, there are currently three main options: Create your own branded channel and upload videos related to your business Use celebrities to open your content to a wider (but targeted) audience Pay to use TikTok’s new campaign […]

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TikTok user group analysis

Before you start marketing on TikTok, make sure your demographics are consistent.   TikTok is the most popular among people between 16 and 24 years old, accounting for 41% of the total user base. Unfortunately, although it is safe to assume that 24-30 constitutes another large audience, the social network does not release more information. […]

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